![](https://cdn.myportfolio.com/4043db14-d396-4a1f-b14f-1fe9bb90488f/3b809423-efdd-440b-8367-066e6532c168_rw_1920.jpg?h=5d1fffec2ea3e3dc2963cceb402635b1)
Pollmeier Magazine Advertisements
Above: the first ”Why?“ ad set the tone for other ads promoting the company‘s German Beech offerings, shown below.
![](https://cdn.myportfolio.com/4043db14-d396-4a1f-b14f-1fe9bb90488f/17d88369-c567-43a8-9b67-39bf70ad8d40_rw_1920.jpg?h=fcb1da878d6db1d44b3277ebd5a05b15)
![](https://cdn.myportfolio.com/4043db14-d396-4a1f-b14f-1fe9bb90488f/025690c5-cdb5-4f5f-b742-500f68f17a81_rw_1920.jpg?h=228dbef4619a812ca7b5d5f7402cc8cd)
Below: the ad for the Flooring division kept the typography and clean feel of the Beech wood ads, swapping the accent color from red to green to match the logos.
![](https://cdn.myportfolio.com/4043db14-d396-4a1f-b14f-1fe9bb90488f/64980372-3db0-4e07-bd62-0553c76c26b0_rw_1920.jpg?h=56afd382d75cf238b0e956adf97307ad)